THE FUTURE OF EXPERIENCES
CANNES, FRANCE
22.06.17

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DISCOVERING YOUR BRAND’S
EMOTIONAL INTELLIGENCE

What is the role of emotion in business? Can companies create such powerful connections with customers that they become customers for life? What technologies are here now—and what’s coming—to help brands design and deliver amazing experiences, and measure their effectiveness? With the Cannes Lions 2017 Festival of Creativity as our backdrop, advertising, marketing, and media experts will discuss the mandate for every brand to create standout experiences that prompt emotional connections and influence global culture.

We’ll live-stream the event at 11:00 am CET on our Adobe Facebook page. Post your comments and questions to Facebook or tweet them using #AdobeTT. Also, follow @Adobe for our live Twitter discussion during the event.

FOCUS TOPICS

The following topics will help guide our discussion, as they are crucial to developing effective customer experiences.

INTELLIGENCE
How do we measure emotion? How are brands measuring emotional connections with customers today, and what will the future look like?

CULTURE
Are brands trying to do too much in aligning to social issues? Or, to the contrary, do customers want brands to do more?

CREATING MOMENTS
How do you design and deliver experiences that matter? What is an organization’s responsibility to provide not only a great experience, but one that promotes positive impact?

THINK TANK BY ADOBE

A forum for sharing revolutionary ideas. Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting experts in a face-to-face setting, we facilitate stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Beyond connecting influencers in a given field, Think Tank seeks to bring the world in on the conversation. Discussions will be broadcast and shared online, opening the dialogue and growing a community of thought leaders.