THE FUTURE OF
DIGITAL EXPERIENCES:
ADVERTISING WEEK—NYC

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Digital experiences matter more than ever today, as people are interacting with brands in radically new ways and across multiple touchpoints. People crave consistent experiences that are simple, intuitive, and compelling. In order to survive and thrive through this wave of disruption, brands must deliver these experiences to meet and exceed customer expectations.

On September 28 at 4 PM EST, leaders at the forefront of technology and communication will gather to discuss what it means to be an experience-led business, and why empathy, thoughtful design, and risk-taking are some of the keys to success. Come and learn from their collective experiences and perspectives, and join a lively, live-streamed debate about the future of digital experiences.

Participants

Julie Hopkins

Moderator Managing Vice President
at Gartner

Julie analyzes digital marketing strategies, trends, and practices. Her insights help clients effectively utilize multichannel marketing programs to engage customers, evangelize brands, grow revenue, and transform businesses. Before joining Gartner, Julie worked at a full-service digital agency, guiding companies in all stages of development as they designed and implemented digital programs and campaign strategies. She has also held corporate marketing, product marketing, and product management roles in the high-tech industry and was a management consultant in data warehousing.

Eric Asche

Chief Marketing Officer
at Legacy/Truth Initiative

Under Eric’s direction, Truth Initiative reaches young people through a variety of media channels to change attitudes, beliefs, and behaviors around tobacco use. Before joining Truth Initiative full time, Eric worked on a number of successful campaigns as an account director at GDS&M advertising agency. While at GDS&M, he managed accounts for Truth Initiative and several nationally known brands, including AT&T, Southwest Airlines, and Kinko’s. Prior to that, Eric led business development for an advertising tracking firm and directed nationwide merchandising, consumer, and business-to-business campaigns for a financial institution with more than $500 billion in assets.

Megan Burns

Consultant & Former Vice President of Customer Experience
at Forrester Research

For over 17 years, Megan has helped companies re-humanize the way they interact with customers, employees, suppliers, and the community at large. During her decade as a principal analyst at Forrester Research, Megan authored more than 100 reports on experience management, culture change, empathy, and the role of emotion in experiences. She has advised leaders in industries as diverse as financial services, healthcare, retail, technology, and manufacturing, including 20 Fortune 500 firms. Before Forrester, Megan helped AT&T usher in the digital age as a systems engineer for some of the first websites used to sell and service telecom online.

Edmund Carey

Global Vice President, Advertising Market Development
at Dun & Bradstreet

Ed started out in magazine advertising sales in 2000. He became managing director at The New York Times in 2002, overseeing multiple advertising category teams. From 2006-2012, Ed was vice president of sales at Undertone, a digital advertising technology start-up. Prior to that role, he was vice president at the Rubicon Project where he worked with major technology, advertising, and media firms to automate the buying and selling of advertising across computers, mobile devices, and tablets. Today, Ed oversees all global relations with the advertising holding companies using the Dun & Bradstreet commercial database, which is the largest in the world.

John Coyne

Head of Campaign & Marketing Experience
at Adobe

After 25+ years of experience as a global account leader at agencies like BBDO, Dentsu and Goodby Silverstein & Partners, John recently joined Adobe to lead global campaign and experience marketing for the Adobe Marketing Cloud. John is responsible for helping to shape Adobe’s marketing experience across all channels, including advertising, digital, web, social, search, communications and events. In his agency-side life, which included17 years at Goodby as worldwide group director, John has led teams doing award-winning work for a wide range of companies like Cisco, StubHub, HP, TD Ameritrade, Apple, Wrigley, Dickies, and Specialized Bikes.

Jon Hackett

Senior Vice President, Emerging Technology
at Nurun

Jon is responsible for identifying and driving emerging technology opportunities for Nurun clients. He is charged with integrating conceptual technical thinking into Nurun’s creative process and managing the company’s prototype shop. Jon also serves as SVP Emerging Technology for Publicis Worldwide North America (parent company), helping connect digital products, services, and platforms with creative communications.

Jackie Huba

Author, Keynote Speaker

Jackie Huba is the author of three books on customer loyalty: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word-of-mouth marketing. A TEDx speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.

Rana June

Founder & CEO
at Lightwave

Rana works at the intersection of data, art, and analysis. As founder and CEO of Lightwave, an interactive biometric data platform, she bridged the divide between wearable technology and next-generation sentiment analytics. As an artist, Rana performed over 200 concerts as the "iPad DJ." She defined the space for iPad music production and performance and has been the leading artist at the White House Correspondents Dinner, Apple's World Wide Developers Conference, TED, and the X Prize Foundation. Rana is also the author of the book Mobilize, which examines the first 500 days of the App Store and Apple’s mobile success.

Jaime Punishill

Former Head of Digital Marketing,
TIAA CREF

Jaime is a recognized leader in emotive marketing, customer strategy, and innovation. He has been leveraging digital mediums to improve customer experiences since 1997, when he built the first online brokerage at Bank of America. Over the course of his career, Jaime has developed and implemented experiential marketing, digital, product, channel, platform, and social media strategies that transformed the customer experience at leading financial services firms. Most recently, Jaime was head of brand, advertising, and digital marketing at TIAA, and he has held key positions at Thomson Reuters, Citibank, Capgemini, and Forrester Research.

FOCUS TOPICS

What does the future hold for marketing? How do businesses design in-the- moment experiences that are rich, relevant, and help customers feel less like personas and more like people?

MARKETER
As designers of customer experiences, marketers must consider their impact on the customer journey, ensuring their efforts authentically help customers. Connect with your customers like your future depends on it, because it does.

TECHNOLOGY
Devices don’t have experiences, but technology can make a critical difference in building relationships. Thoughtful application of advancements in interactive communications an real-time marketing technologies can drastically impact and improve customer responses.

STRATEGY
From initial concepts through campaign completion, marketing should be a rich, consistent experience. Consumers of digital experiences will respond and meet their needs on a deeply relevant, personal level.

THINK TANK BY ADOBE

A forum for sharing revolutionary ideas. Think Tank gathers luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. By putting experts in a face-to-face setting, we facilitate stimulating, in-depth discussions about topics that present challenges and opportunities for industries and consumers.

Beyond connecting influencers in a given field, Think Tank seeks to bring the world in on the conversation. Discussions will be broadcast and shared online, opening the dialogue and growing a community of thought leaders.